At Infinite Choice, we believe that beauty is not a one-size-fits-all.
Our focus is on Collaboration, to IMPROVE our clients experience
We’re the first skincare company in the world to allow a customers to choose what ingredients are used inside their skincare creating a positive beauty expericence akin to a empowered beauty ( collaboration ) than a purchase. We provide high quality choice in skincare, with transparency and consistent commitment.
The beauty industry fails to be transparent: ingredients are obfuscated, and brands don’t always fully disclose what they put into their products. At Infinite Choice, we believe in transparency so much that we call it The Book: everything you want to know about our ingredients is right there on the page. Every product ordered has a chapter within this book providing the total sum of the ingredients choosen by you. This leaves you with the choice to read or not, its your right and our priviledge.
98% of our choices are vegan; we choose our ingredients in this order: wild harvested, organic then natural. We deliver ingredients at percentages that will have an impact when applied to your skin.